What Is AI Marketing And Why To Use It For Your Online Business

written byLaurence
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AI marketing is a growing industry and has the potential to revolutionize how businesses market their products or services. With AI marketing, businesses can use various forms of artificial intelligence (AI) to create targeted marketing campaigns that are more effective than classical methods.

Artificial intelligence (AI) tools can help smaller businesses succeed with affiliate marketing campaigns. With AI marketing, you can increase productivity, get more leads and sales, and improve your overall performance.

Now you'll discover how they can benefit your business.

What is AI marketing, and why should small business owners care?

In simple terms, AI marketing uses artificial intelligence to automate and improve marketing tasks. This can include analyzing data, optimizing your website, having a voice assistant, generating engaging social media posts, captions, videos, and more.

AI has many benefits in marketing, but perhaps the most important one is that it can help you increase productivity and get more leads and sales.

By automating repetitive or time-consuming tasks, you free yourself to focus on more strategic tasks that will impact your bottom line. And by using data analysis to optimize your campaigns, you can ensure that each campaign is as effective as possible in driving results.

What is AI's effect on digital marketing? 

One of the most promising effects of artificial intelligence (AI) on digital marketing is its ability to automate tasks that are usually done by humans. This can free up time and resources for marketers to focus on more critical tasks, like developing new strategies and creating better content. Additionally, AI-driven automation can help identify trends and patterns in data more quickly, which can help you make greater decisions about where to allocate your resources.

Photo by DeepMind on Unsplash

Why will AI change marketing? 

There are several reasons why AI will change marketing. As you have seen above, AI can help automate processes and tasks that have traditionally been done manually. This can free up business owners and marketers time to focus on more creative content and lead acquisition activities.

AI can provide insights that humans don't always intuitively understand. For example, it may be able to identify trends in customer behavior that would otherwise go unnoticed.

AI can help generate new leads and sales opportunities by automating the process of market research.

How to use Artificial Intelligence for your online business

Once you understand the basics of AI and how you can use it in your business, you will need to decide which type of AI platform is best suited for your needs.

Several options are available for businesses looking to use AI in their marketing efforts. I will go into this right now.

I think that AI is game-changing for small businesses, affiliate marketers, freelancers, bloggers, etc.

Selecting an AI Platform depending on your needs

Each of these platforms offers a wide range of features and capabilities. They have all pros and cons. Always do your own research to consider which one is right for you before making a decision.

Here is a selection of AI platforms that we featured for their quality:


Predis.ai is an AI platform that generates posts for your social media. It's easy, effective, and saves you time. Predis.ai can help you to create engaging and shareable content for your social media accounts literally in a fraction of the time it would take you to write them yourself.

By using Predis.ai, you can avoid the mistakes many people make when writing social media posts and increase the chances that more people will see your content. Also with this tool, you'll stop spending hours creating videos for your instagram, Facebook, Linkedin or Pinterest. Everything is very easy and fast.

Start creating content that people love and add your personal touch to it!

Get Predis.ai


CrawlQ.ai is an AI platform that allows businesses to research their audience and build brand authority. By really understanding your target market and how they interact with brands, you can create marketing campaigns tailored specifically to appeal to this population segment.

You can also use this information to improve your overall SEO strategy and drive more traffic to your website.

CrawlQ.ai is a powerful tool that allows you to generate content that really speaks to your audience. With it, you can easily create blog posts, articles, and other pieces of content designed to appeal to your audience, your "Fred," as Harish, the founder of CrawlQ, says. This makes it easy for you to connect with your audience and promote your products and services in an effective and engaging way.

Go to CrawlQ.ai


Outranking is an AI platform that enables businesses to accelerate SEO content performance. By using Outranking ai, your can potentially outrank your competition! This means that you can create or improve your own content faster and more efficiently, which will help you rank higher in SERPs.

Go to Outranking


Anyword is an AI-powered copywriting platform that will help you drive more conversions. Anyword makes creating high-quality content easy without spending hours writing each ad, article, landing page, email, or product page by automatically generating new copy based on the topics you select.

This means you can focus on creating valuable content that will attract readers and promote your business goals instead of spending time on tedious tasks like editing and formatting.

Go to Anyword


Pictory is an AI-powered video editor that can help you quickly create and edit professional videos. This allows you to create dynamic and engaging videos with minimal effort. By using Pictory, you can cut down on time it takes to make videos while also increasing their visibility on the internet.

Go to Pictory


Melodie is a music platform that you can use for all your project. They have a flexible AI-powered "reverse audio" search tool. Use it to find specific music tracks, remixes, or albums that fit your project.

They have a beautiful selection of music and over 20,000 high-quality music, tracks, and stems. The platform is easy to use and copyright safe even if you cancel your plan.

It's updated weekly. 

Go to Melodie

Another example of AI marketing 

Here I will give another example of AI marketing you can implement in your business. With AI tools, you can improve customer experience and grow your business faster than ever before.


When you automate customer interactions, you can reduce customer service costs while improving the interactions' quality. AI-powered tools such as chatbots can help engage potential customers and promote your products or services more personally than traditional methods like email marketing or banner ads.

By providing a conversational interface, chatbots can help you to easily and quickly learn about their customers and build relationships with them. This allows businesses to focus on more important tasks, such as selling products or services, rather than spending time trying to engage with customers manually.

Key benefits of using AI marketing in your online business 

Businesses have begun to harness AI to improve their marketing efforts. There are many benefits to using AI marketing in your business, including the ability to reach a wider audience more quickly and efficiently, reduce costs associated with traditional advertising, and improve overall customer engagement.

AI-generated content can be more engaging and exciting than traditional content, which can lead customers to buy products from your business.

The best way to start with AI marketing will vary depending on your business and goals.

Automate tasks

One of the clear benefits of using AI marketing is that it can automate tasks that humans would traditionally do. AI-powered marketing platforms often generate better results than traditional marketing methods.

For example, AI can identify patterns in customer data and use this information to create targeted marketing campaigns. This saves business owners time and allows them to focus on more important matters such as growing their business.

At FractalMax, we are constantly testing new tools. You will find the tools we feature in the Marketing Tools Vault.

Target your audience more effectively

Another benefit of using AI in your marketing strategy is that it can help you target your audience more effectively. AI platforms can learn about your customers and adapt their strategies accordingly.

This means that you can reach a wider range of people with your marketing message, which can lead to increased conversion and more profits for your business.

Increase brand awareness

Another benefit of using AI in your business is improving brand awareness. By automating key processes such as generating designs and engaging captions, you can ensure higher levels of engagement.

As a result, using AI in your online business will help build long-term relationships with your audience and increase revenue.

Frequent questions about AI marketing

Small businesses often worry about whether or not artificial marketing is suitable for their business. Here are some of the most common questions small businesses ask themselves about AI marketing:

1. Is artificial intelligence marketing effective? 

Artificial intelligence (AI) has a great potential to revolutionize many industries, including marketing. With AI-driven marketing, businesses can more accurately target their customers with relevant messaging and content. AI can help optimize campaigns for increased ROI.

AI marketing has been growing in popularity in recent years. While there is still some debate surrounding the effectiveness of artificial marketing, many businesses believe it can be a powerful way for reaching new customers.

2. Will my customers hate me if I use artificial intelligence marketing for my online business? 

No, customers will not hate you if you use artificial intelligence marketing for your online business. Customers will appreciate the effort and innovation involved in using AI technology to market your business. They may appreciate it and become more loyal to your business as a result.

3. Will AI revolutionize marketing?

For sure Artificial intelligence has the potential to revolutionize a variety of industries, including marketing. As AI becomes more sophisticated and widespread, its impact on marketing will likely be similarly profound.

You will probably agree with me that one of the most exciting aspects of AI in marketing is its ability to automate tasks and processes. AI could help identify new opportunities and trends faster than humans can.

This could potentially free up valuable resources for marketers currently engaged in repetitive and mundane tasks.

Always ensure you do things the right way and work with trustworthy AI platforms. Do your own research.

How can artificial intelligence help my business make more money?

Artificial intelligence (AI) can play a key role in helping your small business make money. AI can automate tasks and processes, saving you time and money.AI can help you identify new opportunities that humans may overlook.

This enhanced ability to see patterns can lead to more significant insights that improve decision-making, leading to increased profits for your small business.  

Can Artificial intelligence increase campaign ROI 

Artificial intelligence (AI) can be important in optimizing and improving your campaign ROI.

AI processes large volumes of data more quickly and efficiently than traditional marketing techniques, resulting in improved decision-making and increased campaign ROI.

AI-driven marketing strategies are not limited to just advertising campaigns. They can be used across all channels – including email marketing, social media posts, website content, and even customer service interactions – to improve the overall experience for customers.

By applying AI across all aspects of the customer experience, businesses can reach more people with their message and generate higher levels of engagement overall.

If you're looking to increase your campaign ROI through AI – whether it's in developing smarter ads or improving customer engagement strategies – then there is potential for great success.

So don't hesitate; start building out your plans today!

Marketing leaders who don't leverage AI will be replaced by those who do 

If you're not using AI marketing, you'll be replaced by those who do. It's that simple. In today's competitive marketplace, where consumers are bombarded with competing products and services, businesses need to employ effective technology to stay ahead of the curve and drive incremental sales growth.

That's where AI comes into play—it can help online businesses, and marketers automate marketing processes, receive customer feedback more quickly and effectively, and measure results in a way other technologies simply can't.

Final word

You can use artificial intelligence (AI) to adapt to a changing marketing landscape. This will allow you to automate tasks and processes.

As artificial intelligence evolves constantly. If you want an effective way to expand your reach – or if you want to take your marketing efforts up a notch – artificial intelligence is an excellent option!

Thanks for reading.

Laurence Zimmermann

Founder & CEO of FractalMax®

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