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When people talk about a product or service, it can create interest in what they’re discussing. This can lead people to learn more about the product or service and even potentially want to try it out. In this article, I will share with you 6 effective strategies to increase sales and lead generation with word of mouth marketing. 

This type of marketing can be powerful when there is already some interest in the product or service.

For example, if someone has heard good things about a new restaurant, they may be more likely to want to try it out than if they had never heard anything about it before.

The same principle applies to your products and services. If people are already interested in them, word of mouth marketing can help fuel that curiosity and encourage them to learn more or even try it out.

There are a few key things you can do to get started with harnessing the power of word of mouth.

Your brand advocates are your biggest fans and supporters. They are the people who will promote your products or services to their friends and family, and they can be a huge asset in helping you generate more word-of-mouth buzz.

Identifying and targeting these individuals is key, so make sure you create a strategy for how you will reach out to them and encourage them to get involved.

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Creating relevant content is key to generating word of mouth buzz and attracting new customers. Creating blog posts, articles, infographics, videos, and other content for your target audience can attract more readers and potential customers. 

You can reach a wider audience and generate even more buzz by using social media to share your content.

The title of your content is crucial if you want to create the buzz. You can research and inspire yourself from what is already working (add your voice, don’t copy!) It would help if you provoked curiosity.

You should care about making it easy for people to share your content by adding social sharing buttons to your site or blog. Make sure to provide engaging descriptions and images that will encourage people to share.

Offer exclusive deals, discounts, or content to those who help spread the word about your brand — this could include giving away free products, offering special coupons, or providing early access to new content or products.

Be creative. Viral marketing works very well to encourage word of mouth. For example, you can organize a giveaway or a contest on social media.

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Keep focused on your online presence and actively engage with those talking about your brand — thank those who leave positive reviews or feedback and respond to any negative comments professionally and positively.

You can achieve this by monitoring your social media channels, responding to comments and messages, and conducting surveys or polls. 

You can also create content that responds to common questions or concerns or provides additional information about your product or service. 

Whatever you do, make sure you engage with your audience in a meaningful way.

Word of mouth creates curiosity and excitement about your brand. It’s really a cost-effective way to market your business.

Thanks for reading. Let me know if this article was helpful for you.

Laurence Zimmermann

Founder & CEO of FractalMax

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