How To Significantly Increase Brand Awareness And Why You Need To do It

written byLaurence
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In this article, you will learn how to significantly increase brand awareness and why you need to do it. The higher the brand awareness, the more likely people are to purchase your product or use the service.

There are various ways to increase brand awareness; I will go through some of the most effective methods.

The Benefits of Brand Awareness for Small Business

By increasing brand awareness, you will see increased website traffic, more leads, and a better ranking on search engines. You will also gain more social media followers.

These benefits will lead to more customers and more sales for your business.

Have a deep sense of Why

This is probably the most important thing when you start and grow a business. Why did you get started, what's your purpose? Take some time in a quiet place to think about your why. When you know your Why and you communicate clearly to your audience it will help you build brand loyalty.

Listen to your heart. What drives you?

I recommend you to read the book Start With Why by Simon Sinek if you haven't read it already.

Boosting brand awareness

You can increase brand awareness in several ways. One way is to create a solid social media presence and regularly interact with potential and current customers.

Use social media platforms like Twitter, Facebook, and LinkedIn to create a presence for your brand and share valuable content with your audience. I will give you powerful tips to increase your brand awareness instantly.

Hosting webinars

Webinars can be an extremely effective tool. Webinars are a powerful way to reach a large audience all at once, but they also give you the chance to engage with your audience and build relationships.

When done right, a webinar can help you establish yourself and your business as an expert in your industry, which can go a long way in increasing brand awareness. 

If you can provide value, educate potential customers about your products, and help people solve problems. With webinars, they will be more likely to remember your brand and recommend it to others.

If doing webinars is something that you would like to implement in your online business, you can learn more about the webinar software I use for my brand and why this tool is different from others. Click here.

Photo by Malte Helmhold on Unsplash

Starting a blog

Start writing articles on your blog and Medium. There are a lot of reasons to start writing articles on your blog or on Medium. For new entrepreneurs, it’s one of the smartest things you can do to increase brand awareness for your business.

By becoming a writer on Medium, you’ll have the opportunity to reach huge audiences and share your message with people who might never have heard of your business otherwise.

This will help you attract more customers and clients, but it can also lead to some pretty fantastic opportunities down the road.

Perhaps someone will read one of your articles and decide that they want to work with you because they were so impressed by what they saw. Or maybe someone will recommend you as a guest blogger for their site because they think you’re such an expert in your field.

The bottom line is that blogging and writing on sites like Medium are great ways to get exposure for yourself and your business — so if you haven’t started already, now is definitely the time!

If you have a business, I recommend publishing your post on your own blog and importing it on Medium. By doing so, you will avoid being hut by duplicating content. Don’t forget to add the canonical URL in your article setting on Medium.

You can also create your Medium publication.

If you are looking for content creation tools, I have featured resources here.

Giving something for free

Give away free samples of your product to interested buyers or a digital product like an Ebook or a checklist. If you don’t have a digital product to give, you can offer a 15 or 30-minute free call.

People appreciate this kind of bonus too.

Photo by Brooke Cagle on Unsplash

Viral Marketing

Running contests and various giveaways are a great way to increase brand awareness for your online business.

You can generate interest in your product or service by hosting a contest and attracting new customers. Contests can help promote your brand on social media platforms, which can help boost traffic to your website or blog.

In order for people to enter your contest, they first need to know about it. This means creating engaging content that will catch their attention and make them want to learn more. You can do this by using eye-catching visuals such as videos or images, writing catchy headlines, and providing valuable information.


To help beginners in affiliate marketing, we’re organizing a contest where the winner will receive a free Affiliate Marketing Basic Training course. To enter the contest_______ (add what people need to do to enter the contest).

Paid ads

There are various ways that you can go about increasing brand awareness with paid ads.

You can use targeted ads to specifically reach out to people who might be interested in your product or service.

You can also use ads to increase visibility and create buzz around your brand.

Using paid ads can help you build a database of leads that you can then convert into customers. You can use Google, Facebook, Instagram, or Twitter ads to get started.

Photo by Amy Hirschi on Unsplash


Videos can help to increase brand awareness by providing information about a product or service that is relevant to the interests of your Micro-Niche or Ideal Buyer Persona. This can help you build trust and credibility with potential customers, leading to increased sales.

Some examples of types of videos that could be useful for your business include:

  • Product demonstrations

  • Customer testimonials

  • How to tutorials (for products or services related to a specific niche or area of expertise)

  • Company history and overviews


SEO can help you increase brand awareness by creating high-quality, relevant, and targeted content for your audience.

By creating valuable content for your target market, you will create a relationship with them that will result in them referring your product or service to their friends.

In addition, by targeting your content towards specific keywords, you can ensure that your website appears on search engines for these keywords. This will result in more people visiting your website and potentially becoming customers.

Local events

Depending on your niche, you can participate in local events and activities, sponsor community initiatives, and partner with other businesses to reach a wider audience.

Word of mouth

Word-of-mouth marketing from satisfied customers is perhaps the most powerful form of marketing for any business, large or small.

Word of mouth marketing is when clients tell other people about their experience with a product or service, and it can be a powerful way to increase brand awareness.

When customers have a positive experience, they are likely to tell their friends and family about it, which can help to spread the word and increase brand awareness. On the other hand, if customers have a negative experience, they may also tell others about it, damaging a brand’s reputation.

Becoming relevant in the mind of the consumer

They can achieve this by creating relevant and valuable content that speaks to consumers’ needs. This can be done through blog posts, social media posts, or even videos.

You can also be active in online communities and forums where consumers discuss topics related to your industry.

Gain social media exposure with AI

Artificial intelligence is helping small businesses gain social media exposure in many ways. One way is by automatically creating and publishing content relevant to your business.

AI can also help companies target their advertising more effectively, increasing the chances that potential customers will see the ads.

AI software can track how well different pieces of content are performing, so businesses can focus their efforts on the most successful ones. With social media, email marketing, content marketing, and influencer marketing, you can reach a wider audience, boost website traffic and generate more leads.

For social media, I use a tool called

You can try it for free and also they have a free plan at the time I am writing this article. 

This is an affiliate link. I may earn a commission at no additional cost to you if you decide to purchase through it.

Final Word

As you have seen in this article, are a number of ways you can increase brand awareness and drive traffic to your site.

The best way to start boosting brand awareness is to choose two or three methods and to work consistently on them. For me, SEO is not optional!

Thanks for reading.

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