How To Define Your Purpose When You Start A Business

written byLaurence
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In this article, I will go through the best ways to define your purpose when starting a business. Any business starts with an idea, whether it is to solve a problem or to fill a need. But having only an idea is not enough. Every successful business has a purpose that goes beyond making money.

Defining your purpose from the beginning will help you make decisions down the road and keep you motivated when things get tough.

Why living a life of purpose will make you happier 

For many people, their lives consist of going from one obligation to the next without any sense of purpose or direction. They may feel like they're spinning their wheels and that there's nothing left for them to achieve.

If you want to be really happy in life, you need to find a way to put your goals and aspirations first. The most effective manner to achieve this is by finding a life purpose.

A life purpose is a specific set of reasons why you are attracted to doing what you do. It could be something simple, like wanting to make the world a better place, or something more ambitious, like becoming an accomplished musician or artist. It should be something that motivates you, excite you, and inspires you on a personal level.

Once you've found your life purpose, it will become your driving force in everything you do. You'll start living with intentionality, meaning every decision you make will be based on what will help you reach your goals. This can lead to massive improvements in your professional and personal lives, making you happier than ever before!

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What's the difference between a purpose and a goal? 

A goal is a specific, measurable, attainable objective you want to achieve soon. A purpose is more than just a goal - it's an overarching reason for why you do what you do and guides your every decision.

Defining your purpose - knowing your why

There are a lot of different things to consider when starting a business, but one of the most important is to define your purpose.

What is the reason behind starting this business?

Why do you want to be an entrepreneur?

Knowing your why is essential to achieving success. Without a clear and compelling reason for pursuing something, it can be easy to give up.

Finding your why isn't always easy. It can take time and effort to uncover the reasons behind your passions and desires and to develop a mindset that supports them. But the rewards are worth it – if you can find your why you'll set yourself up for long-term success in any field or activity.

Clarifying your purpose will help you make decisions throughout the journey of entrepreneurship and keep you motivated when times are tough.

If you didn't read the book, "Start With Why" by Simon Sinek, I recommend you read it, it's an amazing book.

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The key ways to find your business purpose

There are a few key ways to find your business's purpose. The first is to take some time for introspection and ask yourself what you hope to achieve with your business.

What values do you want it to uphold? 

Values are the standards by which your business operates. They are the things you want to see in yourself and your employees and the things you want customers to experience when they do business with you. It's important to think about what values will guide your decisions and actions, both as an individual business owner and as part of a team.

What difference do you want to make in the world? 

Some common goals for entrepreneurs include:

Positively impacting their community or industry.

Generating new business ideas.

Simply creating something new and exciting.

By definition, all successful entrepreneurs make a difference in the world in one way or another - it's just up to them to figure out how best to do so.

Once you have a good understanding of your own personal motivations, you can start investigating what needs exist that your business could potentially fill.

Talk to potential customers or clients, research the competition, and get feedback from people who know your industry inside and out. With all this information in hand, think carefully about how your business can best serve others while fulfilling your goals and ambitions.

Write down your purpose statement and read it at least twice a day.

What problem are you solving?

Successful entrepreneurs have the ability to identify and solve problems that affect the larger public. By understanding what problem you are solving, you can develop a clear vision of your business and ensure that your efforts align with the needs of your customers.

Every business solves some sort of problem, big or small. What problem does yours address? Figure out who your customer is: This step goes hand-in-hand with the first one—once you know what problem your product or service solves, determine who needs that solution most urgently. 

Consider why this matters to them (and, therefore, should matter to you): Why should anyone care about what you're offering?

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Figure out who your customer is

This step goes hand-in-hand with the first one—once you know what problem your product or service solves, determine who needs that solution most urgently. 

Consider why this matters to them (and, therefore, should matter to you): Why should anyone care about what you're offering?

Bring value to other people 

Entrepreneurship is all about creating value and serving others. By bringing innovation and opportunity to the table, successful entrepreneurs transform complexity into something that can be beneficial for everyone involved.

Being helpful and supportive; providing quality products or services; giving back to your community or society in some way; or creating something new and innovative that adds value to people's lives.

Whatever approach you take, remember that it is essential always to focus on doing what is best for those around you.

Final Word

When you are starting your business, you need a clear purpose. This will help guide your decisions and keep you focused on your goals. A clear purpose can also make it easier to attract customers and investors.

Having a clear purpose can also help you weather tough times because it will remind you why your business is worth fighting for.

Thanks for reading.

Laurence Zimmermann

Founder & CEO FractalMax®

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