7 Key Steps To Writing Powerful Copy That Sells

written byLaurence
posted on

Photo by Dmitry Ratushny on Unsplash

In today's article, I will walk you through the 7 key steps to writing powerful copy that sells. This will help you increase your sales.

1. Choose your topic and do your research

Your topic should be something that you're passionate about and have some knowledge in. Why? Because if you don't, your copy won't be powerful. It will be uninspired and probably won't sell much.

Unless you’ve got a built-in audience (you are a celebrity or an influencer), you’ll need to put in the work to build one. It will be worth investing your time, trust me. You need people who read your copy, after all.

Once you’ve chosen your topic, you can do your research. This is important to help you understand your topic inside and out. It will also give you credibility when you’re writing your copy.

Whether you’re writing an email, a blog post, or even a social media update, doing your research is crucial. It will give you the credibility you need to persuade others. When you have all the facts at your disposal, you can easily make a case for whatever you’re trying to sell.

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2. Know your audience

Copywriting that sells is effective when it's tailored to the audience you are trying to reach. If you know your audience's wants or needs, you can better craft copy that speaks to those desires and motivates them to take the desired action.

This involves doing your research to know your target market. Once you understand this, you can create content that appeals to your audience and provides them with the information they need.

3. Identify the benefit of your product

When you can identify precisely the benefits of a product, it becomes easier to write powerful copy that sells. This is because you can focus on highlighting the features and advantages that matter most to your audience. When you know what benefits a product offers, you can create targeted marketing campaigns that speak straight to the needs and wants of your audience.

This allows you to communicate effectively to your audience and convince them to buy what you're selling.

Testing a product before selling it is important because you want to make sure that it will help your customers achieve their goals and also be able to answer eventual questions.

4. Create a powerful headline

Creating a powerful headline is essential because it can help capture your audience's attention and persuade them to read more about what you have to say. Your headline can make or break your blog post. No one will read your post if you have a boring headline. Keep it short and sweet, and make sure it accurately reflects the content.

You can follow these tips to write headlines that grab attention and persuade people to learn more about what you offer:

1. Have a clear and concise headline. It should be easy to understand and make it obvious what the article or advertising is about.

2. Use strong words that evoke emotion and create a sense of urgency. Words like "amazing," "unbelievable," and "must-have" can help convince people to take action.

3. Be creative and experiment with various formats to see what works best for your particular product or service.

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5. Write a catchy opening sentence

Copywriting is a skill that can persuade someone to take action, such as buying a product. When you can hook your reader in the first sentence, you’re more likely to keep their attention throughout the entire piece. If this seems complicated, you can easily use AI tools to generate content but always bring your personal touch. It's your personality that will make the difference.

6. Develop a strong closing argument

A strong closing argument helps seal the deal and convince your readers to take action, and this is ultimately what you want, right? To write a strong closing argument, you need to focus on 3 key elements:

  • Urgency

  • Benefits

  • Call to action

When you use these 3 elements you will be able to close more sales and increase your profits.

7. Proofread and edit your work

Proofreading and editing your work are essential for several reasons. It ensures that your work is free of errors that could potentially confuse or mislead your readers. Also, it shows that you take care in your writing and are willing to put in the extra effort to make sure it is perfect.

This commitment to quality will give you a reputation as a reliable source of information, making people more likely to visit your website or blog.

Proofreading and editing help you improve the overall flow and clarity, making reading more enjoyable.

Here are 4 tips to help you proofread and edit your copy:

  • Read your work out loud. This can help you catch some errors that you might not see when reading silently.

  • Take a break before starting the proofreading and editing process. This will help you approach your work with fresh eyes.

  • Use spell and grammar check tools but don't rely on them entirely. These tools can miss errors, so it's essential to do a thorough read-through of your work. I use Grammarly every day.

  • Ask someone you know to proofread and edit your work. Another pair of eyes can help catch errors.

If you need help with copywriting, you can check the Marketing Tools Vault. These are all the tools I use to grow my business.

Thanks for reading.

Laurence Zimmermann

Founder & CEO of FractalMax®